Design Blog - Studio 2D
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Why Use WordPress?

WordPress is the premier open-source content management system (CMS). WordPress allows web developers of any skill level to build a website with database functionality, making frequent updating, archiving, and blogging simple and easy. WordPress powers over 25% of all websites, including those of top companies like Time Magazine, Google, Facebook, CNN, and eBay.READ MORE

Web Fonts

When HTML first hit the scene in the early 1990s, web developers had no control over the fonts used on their pages. The web browser was entirely responsible for selecting fonts. Netscape introduced the <font> tag in 1995, giving developers the opportunity to choose their own fonts for the first time; the tag was incorporated in the next official HTML standardization. But even with a <font> tag, only fonts already present on the user’s computer could be displayed. Otherwise, the browser would display a preselected “fallback” font instead. This led to the designation of “web-safe” fonts: the fonts most likely to be present on most computers. Designers could rely on them to provide a somewhat predictable experience for every visitor.READ MORE

Creative Process

“Think about it . . . deeply. Then forget it. And and idea will jump up in your face.”

—Don Draper, Mad Men

The creative process can be used to achieve any goal, whether business or personal. Once you have a clearly defined goal or problem follow these steps:READ MORE

Design Strategy

design: to form or conceive in the mind for a definite purpose

strategy: a plan for obtaining a specific goal or result

More and more companies are using design strategy as a business tool. Design is more than making something look nice superficially. It is a creative process that has a clear goal in mind, and identifies steps to reaching it. Good design is also beautiful because it is focused, unified in purpose, and easy to understand. Excellent design can excite people and even create a passionate bond.READ MORE

Spotlight on Massimo Vignelli

A few years back I had the sublime pleasure of seeing Massimo Vignelli speak at a design conference. I snapped this photo with my phone when his definition of graphic design came up on the screen. Vignelli passed away this year, so it’s a good time to reflect on his career. You have seen his work— from his New York City subway map, to the classic American Airlines logo, to his melamine dinnerware for Heller. You can view some of his designs on Pinterest.READ MORE

SEO 101

Everyone involved in creating a website should understand the basics of search engine optimization, including the designer. That being said, SEO is not some secret sauce you pour on your website that will make you rich. All it does is help people find you.

I like to work with organizations that are honest and truthful about what they offer. Turns out, that is the best start for good SEO. On the nascent internet of the turn of the century, you could game search engines by stuffing meta tags with repeating search terms. Those days are long gone, and search engines actually work very well now.READ MORE

The Law of Focus

I am revisiting a book I read called The 22 Immutable Laws of Marketing. The law that I think is most important, and the one I keep emphasizing to my students, is the law of focus. The more narrowly you can define your audience, the more effective your marketing will be. If you can give your ideal customer a name and a story, you have started to personalize your marketing (thank you Anderson Wiese @2wav for introducing me to this process). Focus also applies to what your business offers.

“The essence of marketing is narrowing the focus. You become stronger when you reduce the scope of your operations. You can’t stand for something if you chase after everything.”

—Al Ries & Jack Trout, The 22 Immutable Laws of Marketing

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