A grand old brand.
i.e., Royal Mail, Jim Beam, that Jesus Fish thing
A brand that has the courage to soldier on for decades despite its crippling issues.
Relevant cases: MySpace, America Online
Any brand that conjoins with one or more additional brands without any effort to clarify or minimize its name.
As with PriceWaterhouseCoopersDraperPrice
The full article here: http://designtaxi.com/news/353329/A-Tongue-In-Cheek-Guide-To-Branding-Terms/