The Studio 2D Visual Branding Package

Yes, your business needs a logo. But I have discovered that new businesses need more than a logo. That’s why I developed the visual branding package that includes:

Strategy Session | Consultation with Gretchen. You will describe your ideal clients or customers and how you want them to feel about your business or organization. You will receive the Growing a Beautiful Brand workbook. We will use Stradjectives™ to build a starting color palette, and you get to keep the deck.

Creative Process | Gretchen uses and teaches a 5-step creative process which leads to innovative and pragmatic designs that set you apart from competitors. Ideally, you quickly establish yourself as best in your niche. Based on the agreed upon goals of the strategy session, the process starts with research into your competitors near and far. If you have expressed a preference for certain esthetics, that will be incorporated. On that foundation, many rough ideas will explored. What you see in the presentation is a distillation of the best of those rough ideas.

You will be presented with three options for the logo design, and up to three color palettes. Proofs are sent via email as pdfs. Follow up can be via phone call or email as you provide feedback, and I send you revisions and refinements. The second round will refine what you like best from the initial presentation and might include several variations. After 3 to 5 rounds, we will have a logo design that satisfies all objectives.


  • Logo: Logos in eps (vector) and png formats. Full color, one color, and reversed. Horizontal and vertical orientations.
  • Icon: A separate icon that can be used in lieu of the full logo.
  • Color Palette: A color palette that enhances the brand to be used on marketing material and website. You will receive codes for all the colors: RGB, CMYK and Hex.
  • Business Card: Design and print-ready files for up to 5 team members. Printing quotes available.
  • Social Media: Starter set of social media graphics. Up to 3 page banners and 8 post images to begin your first campaign.
  • Style Guide: A pdf for reference that has your logo in all its configurations, your color palette with codes, your typefaces, and any other graphics associated with your brand.

Package Price: $1800

I want to work with organizations that claim best in niche status.

Brand Makeover

For Businesses Over 5 Year Old

Every 5 years, you should revisit your branding. Technology, culture, trends, competition, and business climate can change significantly in that time. You might also find your products, services, target audience, or business goals have changed. Studio 2D offers a business makeover that includes everything in the new business branding package, but, because we are not starting from scratch, costs only $1200.

Studio 2D