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How to Spend More Time in Flow

Book Review: Finding Flow by Mihaly Csikszentmihalyi

I’m intrigued by the idea of flow. I’m certain that I chose graphic design as a career because getting lost in my work brings me into the flow state. When I was a child, my father called me a macher, which is German for “maker.” I am still happiest when I am making something.

In his book Finding Flow, Mihaly Csikszentmihalyi (me-HIGH chick-sent-me-HIGH) defines flow as moments when “there is no room in your awareness for conflicts or contradictions. When heart, will, and mind are on the same page.” After studying hundreds of people, he learned that most of us are likely to find flow at work than anywhere else.READ MORE

Design Principles: Unity

One of the most basic design principles is unity. Unity brings diverse elements into a cohesive whole. The image above is unified by color and shape. Think of unity as getting every element to work together for a purpose.

Red is the color of excitement, energy, action, and power. Circles are endless. A circle represents the whole person, planet, idea, or universe. How would you interpret the message of this composition?

Every message you send can be made stronger and more effective with design basics such as these. Choosing the right colors, symbols, and words creates clear, authentic communication that puts you ahead of the pack.

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