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July 10, 2020
Outlines, drop shadows, and gradients, oh my!
What makes a good logo? In my opinion, simplicity, appropriateness, and uniqueness. I drive around town and see many poorly designed logos. Some are too complex, some don’t reflect the business appropriately, and some are clichés.READ MORE
July 7, 2020
Basic Color
“Color adds tremendous meaning to communication as it vitalizes the visual message, delivering an instantaneous impression.”
—Leatrice Eiseman, Pantone Guide to Communicating with Color
Green is the color of nature itself. It is nurturing and secure. Deep greens are lush and prestigious. Light green is minty and refreshing.
June 1, 2020
Design Principles: Texture
A subtle and often overlooked design principle is texture. Derived from the Latin word meaning “to weave,” texture arises from interwoven or layered parts. READ MORE
May 22, 2020
How to Spend More Time in Flow
Book Review: Finding Flow by Mihaly Csikszentmihalyi
I’m intrigued by the idea of flow. I’m certain that I chose graphic design as a career because getting lost in my work brings me into the flow state. When I was a child, my father called me a macher, which is German for “maker.” I am still happiest when I am making something.READ MORE
May 18, 2020
Design Principles: Rhythm
Rhythm establishes consistency in your design. Repeating elements operate like the bass line in a good tune. Rhythm can create movement through a multi-page publication and help your viewer navigate.READ MORE
May 12, 2020
Design Principles: Balance
You know how important balance is in life. Balance is also a fundamental design principle. READ MORE
May 5, 2020
Design Principles: Emphasis
What if a movie had no climax? A news article had no headline? A song had no refrain?
April 28, 2020
Design Principles: Unity
One of the most basic design principles is unity. Unity brings diverse elements into a cohesive whole. The image above is unified by color and shape. Think of unity as getting every element to work together for a purpose.
Red is the color of excitement, energy, action, and power. Circles are endless. A circle represents the whole person, planet, idea, or universe. How would you interpret the message of this composition?
Every message you send can be made stronger and more effective with design basics such as these. Choosing the right colors, symbols, and words creates clear, authentic communication that puts you ahead of the pack.
January 4, 2020
Design Principles: Line
Lines can be delicate or aggressive, directional or meandering, representational or abstract. Lines do much more than delineate a shape. They have rhythm. They have motion. They can fill space, enclose space, or create negative space.
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