Design Blog

Why Use WordPress?

WordPress is the premier open-source content management system (CMS). WordPress allows web developers of any skill level to build a website with database functionality, making

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Web Fonts

When HTML first hit the scene in the early 1990s, web developers had no control over the fonts used on their pages. The web browser

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Creative Process

“Think about it . . . deeply. Then forget it. And and idea will jump up in your face.” —Don Draper, Mad Men The creative

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SEO 101

Everyone involved in creating a website should understand the basics of search engine optimization, including the designer. That being said, SEO is not some secret

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The Law of Focus

I am revisiting a book I read called The 22 Immutable Laws of Marketing. The law that I think is most important, and the one

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Creative Advertising Gets Results

Creative advertising gets more attention from consumers and fosters positive attitudes about the marketed product. Ask any marketing professional, and they’ll tell you that creative ads

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Why Design on a Grid?

Think of the grid as the design’s skeleton; you can’t see it, but it gives structure to what you do see. The majority of publication

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Color Selection

We know the importance of precision when selecting a color scheme for a brand or project. (See the earlier post Introduction to Color.) But how do

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Design Strategy: Case Studies

Designers don’t just make web pages and publications look nice. Good design is all about effective communication. While aesthetics is one side of that coin,

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Anyone Can Be Creative

Creativity is not a trait limited to artists and authors. Anyone with a goal or a problem to solve utilizes creativity to find novel solutions,

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Hoefler and Frere-Jones

You may not have heard of them, but you have seen their work everywhere. For over 25 years Jonathan Hoefler and Tobias Frere-Jones have designed

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Generation C

From trendwatching.com “The GENERATION C phenomenon captures the an avalanche of consumer generated ‘content’ that is building on the Web, adding tera-peta bytes of new text,

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The Agony of Creation

The creative process can be broken down into steps, followed methodically, and achieve results every time. Occasionally, the creative person has a “eureka” moment when

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Introduction to Color

With only a split-second glance, color can convey a memorable message. Color speaks to us by instantly evoking physiological reactions and cultural associations. Utilizing the

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Rules of Typography

Follow these rules if you want your publication to look professional, be easy to read, and reflect well on you. When in doubt, consult The

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Do You Know What a Font Is?

typeface: an artistic design for letterforms A typeface represents a consistent visual appearance for letterforms. A typeface might be produced as a single font, or

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Branding by Design

From fastcompany.com Busy day, so I’m just going to quote the article: Branding and design are, to a large extent, inseparable. “A brand is not your

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Rebranding

Rebranding an established company can be both exciting and scary. The fear is that a new image will alienate loyal customers. The exciting part is

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Fascinate

At the HOW design conference in June 2011, the keynote speaker was Sally Hogshead. She conceived the {F} SCORE brand personality test. You can take

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Variations on a Theme

When you have a good idea, get more mileage out of it by creating variations on the same theme. That is the foundation for ad

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Patterns and Anomalies

Patterns are formed by repeating elements. Repetition can become tiresome, so patterns are often used in the background rather than as the main focus. However,

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Shape

Shape communicates on flat surfaces and in three dimensional spaces. Shapes do not exist by themselves; they have color, texture, transparency, scale, and perhaps patterns

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Parallelism

When you have more than one thing grouped together, keep them parallel. A simple example: in a list of actions, use the same verb tense

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Metaphors

Using one thing to represent something else is metaphor. Sometimes a metaphor helps your audience understand a concept better, or see it in a new

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Mythology and Folklore

A rich source of symbolism and imagery is found in mythology and folklore. To find out why these stories resonate so strongly across cultures and

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Tell a Story

A story has an arc—a beginning, a middle, and an end. A good story builds tension and anticipation, and has a climax followed by a

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Limitation and Parameters

What is more intimidating than a blank page? The best spark for creativity is a limitation. Do not strain against parameters, use them to transcend

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Creativity by Quantity

One way to accomplish a creative breakthrough is by sheer quantity of solutions. Set a goal of coming up with 100 ways to solve the

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The Sketchbook

Inspiration can be fleeting. Your sketchbook is the net to capture elusive ideas as they flutter by.

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Eureka

Sometimes an idea enters your mind fully formed and without effort. Sometimes you will be able to conceive the end result during the research or

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Creative Environment

For me, the most important condition for a creative breakthrough is the right environment. I like a space that is free of clutter. Reminders of

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Copy the Masters

If you want to paint like Van Gogh, copy one of his paintings brushstroke for brushstroke. If you want to improvise like Charlie Parker, transcribe

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Japanese Tea Ceremony

For a mental break and a return to clarity, create your own ritual based on the Japanese Tea Ceremony. It requires little equipment or time.

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Creativity

You were born creative. Humans are, by nature, creative beings. Maybe in third grade you thought your picture didn’t look as good as the “talented”

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Creativity Killers

Stress: Although some of us work best under pressure, constant low-level stress will suck away your creative juice. Comfort: Staying in your comfort zone will

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Creativity Triggers

Need to jumpstart the creative process? Here are some ways to spark your imagination: Synthesis: add something. Introduce a new element, either similar or completely

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Why be creative?

Creative thinking can: overcome obstacles resolve conflict give you a competitive advantage at work encourage personal growth brighten your outlook make life interesting

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