“Color adds tremendous meaning to communication as it vitalizes the visual message, delivering an instantaneous impression.”
—Leatrice Eiseman, Pantone Guide to Communicating with Color
Green is the color of nature itself. It is nurturing and secure. Deep greens are lush and prestigious. Light green is minty and refreshing.
I’m intrigued by the idea of flow. I’m certain that I chose graphic design as a career because getting lost in my work brings me into the flow state. When I was a child, my father called me a macher, which is German for “maker.” I am still happiest when I am making something.READ MORE
One of the most basic design principles is unity. Unity brings diverse elements into a cohesive whole. The image above is unified by color and shape. Think of unity as getting every element to work together for a purpose.
Red is the color of excitement, energy, action, and power. Circles are endless. A circle represents the whole person, planet, idea, or universe. How would you interpret the message of this composition?
Every message you send can be made stronger and more effective with design basics such as these. Choosing the right colors, symbols, and words creates clear, authentic communication that puts you ahead of the pack.