Creativity

Creative Process

“Think about it . . . deeply. Then forget it. And and idea will jump up in your face.” —Don Draper, Mad Men The creative

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Creative Advertising Gets Results

Creative advertising gets more attention from consumers and fosters positive attitudes about the marketed product. Ask any marketing professional, and they’ll tell you that creative ads

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Anyone Can Be Creative

Creativity is not a trait limited to artists and authors. Anyone with a goal or a problem to solve utilizes creativity to find novel solutions,

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Generation C

From trendwatching.com “The GENERATION C phenomenon captures the an avalanche of consumer generated ‘content’ that is building on the Web, adding tera-peta bytes of new text,

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The Agony of Creation

The creative process can be broken down into steps, followed methodically, and achieve results every time. Occasionally, the creative person has a “eureka” moment when

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Variations on a Theme

When you have a good idea, get more mileage out of it by creating variations on the same theme. That is the foundation for ad

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Patterns and Anomalies

Patterns are formed by repeating elements. Repetition can become tiresome, so patterns are often used in the background rather than as the main focus. However,

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Shape

Shape communicates on flat surfaces and in three dimensional spaces. Shapes do not exist by themselves; they have color, texture, transparency, scale, and perhaps patterns

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Parallelism

When you have more than one thing grouped together, keep them parallel. A simple example: in a list of actions, use the same verb tense

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Metaphors

Using one thing to represent something else is metaphor. Sometimes a metaphor helps your audience understand a concept better, or see it in a new

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Mythology and Folklore

A rich source of symbolism and imagery is found in mythology and folklore. To find out why these stories resonate so strongly across cultures and

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Tell a Story

A story has an arc—a beginning, a middle, and an end. A good story builds tension and anticipation, and has a climax followed by a

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Limitation and Parameters

What is more intimidating than a blank page? The best spark for creativity is a limitation. Do not strain against parameters, use them to transcend

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Creativity by Quantity

One way to accomplish a creative breakthrough is by sheer quantity of solutions. Set a goal of coming up with 100 ways to solve the

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The Sketchbook

Inspiration can be fleeting. Your sketchbook is the net to capture elusive ideas as they flutter by.

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Eureka

Sometimes an idea enters your mind fully formed and without effort. Sometimes you will be able to conceive the end result during the research or

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Creative Environment

For me, the most important condition for a creative breakthrough is the right environment. I like a space that is free of clutter. Reminders of

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Copy the Masters

If you want to paint like Van Gogh, copy one of his paintings brushstroke for brushstroke. If you want to improvise like Charlie Parker, transcribe

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Japanese Tea Ceremony

For a mental break and a return to clarity, create your own ritual based on the Japanese Tea Ceremony. It requires little equipment or time.

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Creativity

You were born creative. Humans are, by nature, creative beings. Maybe in third grade you thought your picture didn’t look as good as the “talented”

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Creativity Killers

Stress: Although some of us work best under pressure, constant low-level stress will suck away your creative juice. Comfort: Staying in your comfort zone will

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Creativity Triggers

Need to jumpstart the creative process? Here are some ways to spark your imagination: Synthesis: add something. Introduce a new element, either similar or completely

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Why be creative?

Creative thinking can: overcome obstacles resolve conflict give you a competitive advantage at work encourage personal growth brighten your outlook make life interesting

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