FILTER: COLOR | CREATIVITY | DESIGN IN THE WORLD | DESIGN PRINCIPLES | DESIGN STRATEGY | DESIGNER SPOTLIGHT | MARKETING | TYPOGRAPHY
Outlines, drop shadows, and gradients, oh my!
July 10, 2020
What makes a good logo? In my opinion, simplicity, appropriateness, and uniqueness. I drive around town and see many poorly designed logos. Some are too
Great Design Puts People First
July 16, 2019
Book Review: The Design of Everyday Things by Don Norman Have you ever been confused by a piece of technology? We know electronics can be
Design to the Rescue at LaGuardia
January 3, 2019
The restrooms got a major makeover at LaGuardia Airport, reports the Wall Street Journal: The design is getting a lot of attention. Instead of a
How Do You Choose a Restaurant?
March 28, 2016
I’m good at picking restaurants. Long before Yelp I used my own method of choosing a restaurant based on its typography. My husband and I
Case Study: Selling More Chocolate
April 21, 2012
from the Wall Street Journal article by Elizabeth Holmes When Godiva wanted to get people to eat more chocolate, it had an 85-year brand history