How Do You Choose a Restaurant?
I’m good at picking restaurants. Long before Yelp I used my own method of choosing a restaurant based on its typography. My husband and I
Why Use WordPress?
WordPress is the premier open-source content management system (CMS). WordPress allows web developers of any skill level to build a website with database functionality, making
The Law of Focus
I am revisiting a book I read called The 22 Immutable Laws of Marketing. The law that I think is most important, and the one
The Psychology of Color in Marketing and Branding
A friend sent me this link to the FastCo article about choosing color for logos. I am including the infographics here. The original article has
Creative Advertising Gets Results
Creative advertising gets more attention from consumers and fosters positive attitudes about the marketed product. Ask any marketing professional, and they’ll tell you that creative ads
Growing Opportunities for Design Consulting
John Rousseau of Creative Review makes the case for expanding opportunities for design consultancy—as long as a few challenges can be overcome. Introducing design into
The Dictionary of Brand by Marty Neumeier
Wow, just found this beautiful little book (thanks Alfredo Muccino of Liquid Agency) presented on SlideShare. Simple and to the point. It explains branding concepts in
Opportunities in Social Media Marketing
Social media has created an opportunity for companies to connect with their customers on a more personal level than ever before. Useful Social Media has
Generation C
From trendwatching.com “The GENERATION C phenomenon captures the an avalanche of consumer generated ‘content’ that is building on the Web, adding tera-peta bytes of new text,
Funny Glossary of Branding Terms
Some examples: Brandpa A grand old brand. i.e., Royal Mail, Jim Beam, that Jesus Fish thing
From the Editor of HOW Magazine
In the September 2012 issue of HOW Magazine, editor Sarah Whitman says: “Back in the day (say, 2010), marketing gurus were telling their disciples that,
Social Media No Match for Face-to-Face
From wsj.com “Today’s consumer marketplace is highly social, but not because of particular platforms or technologies. The businesses that will be the most successful in the
Case Study: Selling More Chocolate
from the Wall Street Journal article by Elizabeth Holmes When Godiva wanted to get people to eat more chocolate, it had an 85-year brand history
Branding by Design
From fastcompany.com Busy day, so I’m just going to quote the article: Branding and design are, to a large extent, inseparable. “A brand is not your
Book Review: The 22 Immutable Laws of Marketing
by Al Ries & Jack Trout Some of the 22 laws are surprising and counter-intuitive. Number 12 in particular: the Law of Line Extension. Almost
Rebranding
Rebranding an established company can be both exciting and scary. The fear is that a new image will alienate loyal customers. The exciting part is
Book Review: The Ultimate Marketing Plan
by Dan S. Kennedy I liked the conversational tone of Dan’s writing. He is not academic. His experience comes from working with businesses first hand.