Marketing

Why Use WordPress?

WordPress is the premier open-source content management system (CMS). WordPress allows web developers of any skill level to build a website with database functionality, making

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SEO 101

Everyone involved in creating a website should understand the basics of search engine optimization, including the designer. That being said, SEO is not some secret

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The Law of Focus

I am revisiting a book I read called The 22 Immutable Laws of Marketing. The law that I think is most important, and the one

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Creative Advertising Gets Results

Creative advertising gets more attention from consumers and fosters positive attitudes about the marketed product. Ask any marketing professional, and they’ll tell you that creative ads

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Generation C

From trendwatching.com “The GENERATION C phenomenon captures the an avalanche of consumer generated ‘content’ that is building on the Web, adding tera-peta bytes of new text,

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Branding by Design

From fastcompany.com Busy day, so I’m just going to quote the article: Branding and design are, to a large extent, inseparable. “A brand is not your

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Rebranding

Rebranding an established company can be both exciting and scary. The fear is that a new image will alienate loyal customers. The exciting part is

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Fascinate

At the HOW design conference in June 2011, the keynote speaker was Sally Hogshead. She conceived the {F} SCORE brand personality test. You can take

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