Wow, just found this beautiful little book (thanks Alfredo Muccino of) presented on SlideShare. Simple and to the point. It explains branding concepts in the form of a dictionary, with lovely illustrations. I wish I could get this book in print.
Wow, just found this beautiful little book (thanks Alfredo Muccino of) presented on SlideShare. Simple and to the point. It explains branding concepts in the form of a dictionary, with lovely illustrations. I wish I could get this book in print.
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