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The Dictionary of Brand by Marty Neumeier

March 16, 2014 In Marketing

The Dictionary of Brand by Marty Neumeier

Wow, just found this beautiful little book (thanks Alfredo Muccino of Liquid Agency) presented on SlideShare. Simple and to the point. It explains branding concepts in the form of a dictionary, with lovely illustrations. I wish I could get this book in print.

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