Wow, just found this beautiful little book (thanks Alfredo Muccino of Liquid Agency) presented on SlideShare. Simple and to the point. It explains branding concepts in the form of a dictionary, with lovely illustrations. I wish I could get this book in print.
![An eager intern awaits your instructions](https://studio2d.com/wp-content/uploads/2024/04/intern-feature-300x300.jpg)