Design Strategy

Creative Process

“Think about it . . . deeply. Then forget it. And and idea will jump up in your face.” —Don Draper, Mad Men The creative

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Why Design on a Grid?

Think of the grid as the design’s skeleton; you can’t see it, but it gives structure to what you do see. The majority of publication

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Design Strategy: Case Studies

Designers don’t just make web pages and publications look nice. Good design is all about effective communication. While aesthetics is one side of that coin,

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