Design Principles

Why Design on a Grid?

Think of the grid as the design’s skeleton; you can’t see it, but it gives structure to what you do see. The majority of publication

Read More

Shape

Shape communicates on flat surfaces and in three dimensional spaces. Shapes do not exist by themselves; they have color, texture, transparency, scale, and perhaps patterns

Read More

Parallelism

When you have more than one thing grouped together, keep them parallel. A simple example: in a list of actions, use the same verb tense

Read More