Design Principles

Why Design on a Grid?

Think of the grid as the design’s skeleton; you can’t see it, but it gives structure to what you do see. The majority of publication

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Shape

Shape communicates on flat surfaces and in three dimensional spaces. Shapes do not exist by themselves; they have color, texture, transparency, scale, and perhaps patterns

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Parallelism

When you have more than one thing grouped together, keep them parallel. A simple example: in a list of actions, use the same verb tense

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Studio 2D