Sometimes an idea enters your mind fully formed and without effort. Sometimes you will be able to conceive the end result during the research or generation stage of the process. Sometimes all the incubation in the world doesn’t lead to a great idea. Sometimes the pieces all fit together only when you begin the execution. The value of following a 5 step process is that it will lead to a satisfactory result even when the eureka moment never happens. When it does, you are experiencing a true gift.

Studio 2D