The Dictionary of Brand by Marty Neumeier
Wow, just found this beautiful little book (thanks Alfredo Muccino of Liquid Agency) presented on SlideShare. Simple and to the point. It explains branding concepts in the form of a dictionary, with lovely illustrations. I wish I could get this book in print.
Hoefler and Frere-Jones
You may not have heard of them, but you have seen their work everywhere. For over 25 years Jonathan Hoefler and Tobias Frere-Jones have designed typefaces for the world’s most iconic brands, publications, and even political candidates. During their partnership (which has ceased as of January 2014), the two produced some of the most ubiquitous […]
7 Design Principles Inspired by Zen
What do all of the most memorable and beloved designs have in common? It’s not just innovation, creativity, or simplicity alone. Whatever it is can’t be distilled down to only one factor. Matthew May (fastcodesign.com) writes that the key to excellent design may be described by seven principles inspired by Zen Buddhism. These principles, which […]
Opportunities in Social Media Marketing
Social media has created an opportunity for companies to connect with their customers on a more personal level than ever before. Useful Social Media has compiled a series of articles identifying how businesses can best take advantage of social media trends to improve marketing strategies.
Designing a Logo
This is a real world example of the creative process at work.
Generation C
From trendwatching.com “The GENERATION C phenomenon captures the an avalanche of consumer generated ‘content’ that is building on the Web, adding tera-peta bytes of new text, images, audio and video on an ongoing basis. “The two main drivers fueling this trend? (1) The creative urges each consumer undeniably possesses. We’re all artists, but until now we […]
Funny Glossary of Branding Terms
Some examples: Brandpa A grand old brand. i.e., Royal Mail, Jim Beam, that Jesus Fish thing
From the Editor of HOW Magazine
In the September 2012 issue of HOW Magazine, editor Sarah Whitman says: “Back in the day (say, 2010), marketing gurus were telling their disciples that, most of all, they needed to have a well-designed website and e-newsletter so potential clients would be able to easily find them. Fast-forward two years and the self-promotional landscape has […]
The Agony of Creation
The creative process can be broken down into steps, followed methodically, and achieve results every time. Occasionally, the creative person has a “eureka” moment when an idea pops fully formed into the mind. Most ideas are born of agony.
Advanced Color
“All colors are the friends of their neighbors and the lovers of their opposites.” —Marc Chagall Colors evoke emotions. Advanced use of color takes advantage of the following characteristics to set just the right mood. Hue is another word for color. See Basic Color for descriptions of individual hues. Saturation describes a color’s intensity. […]