How Do You Choose a Restaurant?
I’m good at picking restaurants. Long before Yelp I used my own method of choosing a restaurant based on its typography. My husband and I don’t like chains, even though you can be assured of consistency. In our travels, we’d rather throw the dice on a one-of-a-kind restaurant. When I find good typography on the […]
Why Use WordPress?
WordPress is the premier open-source content management system (CMS). WordPress allows web developers of any skill level to build a website with database functionality, making frequent updating, archiving, and blogging simple and easy. WordPress powers over 25% of all websites, including those of top companies like Time Magazine, Google, Facebook, CNN, and eBay.
Everyone involved in creating a website should understand the basics of search engine optimization, including the designer. That being said, SEO is not some secret sauce you pour on your website that will make you rich. All it does is help people find you. I like to work with organizations that are honest and truthful […]
The Law of Focus
I am revisiting a book I read called The 22 Immutable Laws of Marketing. The law that I think is most important, and the one I keep emphasizing to my students, is the law of focus. The more narrowly you can define your audience, the more effective your marketing will be. If you can give […]
The Psychology of Color in Marketing and Branding
A friend sent me this link to the FastCo article about choosing color for logos. I am including the infographics here. The original article has an introduction and additional links.
Creative Advertising Gets Results
Creative advertising gets more attention from consumers and fosters positive attitudes about the marketed product. Ask any marketing professional, and they’ll tell you that creative ads are more memorable, more cost-effective, and build your product’s fan base faster.
Growing Opportunities for Design Consulting
John Rousseau of Creative Review makes the case for expanding opportunities for design consultancy—as long as a few challenges can be overcome. Introducing design into existing companies is complex and expensive. For the best results, design thinking cannot be treated as a fad to be discarded for the next business fad that comes along.
The Dictionary of Brand by Marty Neumeier
Wow, just found this beautiful little book (thanks Alfredo Muccino of Liquid Agency) presented on SlideShare. Simple and to the point. It explains branding concepts in the form of a dictionary, with lovely illustrations. I wish I could get this book in print.
Opportunities in Social Media Marketing
Social media has created an opportunity for companies to connect with their customers on a more personal level than ever before. Useful Social Media has compiled a series of articles identifying how businesses can best take advantage of social media trends to improve marketing strategies.
From trendwatching.com “The GENERATION C phenomenon captures the an avalanche of consumer generated ‘content’ that is building on the Web, adding tera-peta bytes of new text, images, audio and video on an ongoing basis. “The two main drivers fueling this trend? (1) The creative urges each consumer undeniably possesses. We’re all artists, but until now we […]