10 Rules for Designing a Logo
I have been designing logos for decades. Great logos have some basic principles in common. Here are my 10 rules for designing a logo.
Strategic Adjectives
When in the beginning stages of a design, I recommend using descriptive words before you settle on colors and imagery.
Creative Process
“Think about it . . . deeply. Then forget it. And and idea will jump up in your face.” —Don Draper, Mad Men The creative
Design Strategy
design: to form or conceive in the mind for a definite purpose strategy: a plan for obtaining a specific goal or result More and more companies
Spotlight on Massimo Vignelli
A few years back I had the sublime pleasure of seeing Massimo Vignelli speak at a design conference. I snapped this photo with my phone
Why Design on a Grid?
Think of the grid as the design’s skeleton; you can’t see it, but it gives structure to what you do see. The majority of publication
Growing Opportunities for Design Consulting
John Rousseau of Creative Review makes the case for expanding opportunities for design consultancy—as long as a few challenges can be overcome. Introducing design into
Design Strategy: Case Studies
Designers don’t just make web pages and publications look nice. Good design is all about effective communication. While aesthetics is one side of that coin,
Designing a Logo
This is a real world example of the creative process at work.
Case Study: Selling More Chocolate
from the Wall Street Journal article by Elizabeth Holmes When Godiva wanted to get people to eat more chocolate, it had an 85-year brand history