“There’s a mental or first creation, and a physical or second creation to all things. “Take the construction of a home, for example. You create it in every detail before you ever hammer the first nail into place. . . . “Then you reduce it to blueprint and develop construction plans. . . . “You […]
Book Review: Finding Flow by Mihaly Csikszentmihalyi I’m intrigued by the idea of flow. I’m certain that I chose graphic design as a career because getting lost in my work brings me into the flow state. When I was a child, my father called me a macher, which is German for “maker.” I am still […]
Book Review: The Path of Least Resistance by Robert Frtitz What does a musical composer know about creativity that he can teach the rest of us? Robert Fritz knows enough to be able to say, “You can be the predominant creative force in your own life.” My own experience bears this out.
“Think about it . . . deeply. Then forget it. And and idea will jump up in your face.” —Don Draper, Mad Men The creative process can be used to achieve any goal, whether business or personal. Once you have a clearly defined goal or problem follow these steps:
design: to form or conceive in the mind for a definite purpose strategy: a plan for obtaining a specific goal or result More and more companies are using design strategy as a business tool. Design is more than making something look nice superficially. It is a creative process that has a clear goal in mind, and […]
Creative advertising gets more attention from consumers and fosters positive attitudes about the marketed product. Ask any marketing professional, and they’ll tell you that creative ads are more memorable, more cost-effective, and build your product’s fan base faster.
Creativity is not a trait limited to artists and authors. Anyone with a goal or a problem to solve utilizes creativity to find novel solutions, whether in business or in their personal life.
This is a real world example of the creative process at work.
From trendwatching.com “The GENERATION C phenomenon captures the an avalanche of consumer generated ‘content’ that is building on the Web, adding tera-peta bytes of new text, images, audio and video on an ongoing basis. “The two main drivers fueling this trend? (1) The creative urges each consumer undeniably possesses. We’re all artists, but until now we […]
The creative process can be broken down into steps, followed methodically, and achieve results every time. Occasionally, the creative person has a “eureka” moment when an idea pops fully formed into the mind. Most ideas are born of agony.