Connected Paths Coaching

Connected Paths logo

Dr. Tara Alexander started her coaching business trying to do everything herself. She used a business card template from an online printer and was unhappy with it. The design didn’t resonate with the way she wanted to present herself. We were introduced by a mutual friend and we immediately began talking about her vision for the business.

We scheduled a strategy session, and the objective that we agreed upon was showing diversity. Her strength is getting companies to communicate across a diverse workforce. She had a generic illustration of a tree with interconnected roots. We both liked the symbolism, but we wanted those roots to blossom into a beautiful tree of diversity.

Once the logo was approved, I designed the rest of the branding package: a business card, social media graphics, a name tag, and a style guide with color palette. The logo has 3 orientations and can be used on 3 different background colors. She also asked for an infographic showing the areas of communication she can help with.

Communication Coaching Coat of Arms Infographic
Communication Coaching Coat of Arms Infographic
Studio 2D