“There’s a mental or first creation, and a physical or second creation to all things. “Take the construction of a home, for example. You create it in every detail before you ever hammer the first nail into place. . . . “Then you reduce it to blueprint and develop construction plans. . . . “You […]
The proximity principle: elements that are close spatially are perceived to belong together. Use this to your advantage. Things that are close together will appear to be grouped. This is why you should not space out everything on your page equally. Create groups of meaning. Your audience will have a much easier time comprehending information […]
What makes a good logo? In my opinion, simplicity, appropriateness, and uniqueness. I drive around town and see many poorly designed logos. Some are too complex, some don’t reflect the business appropriately, and some are clichés.
“Color adds tremendous meaning to communication as it vitalizes the visual message, delivering an instantaneous impression.” —Leatrice Eiseman, Pantone Guide to Communicating with Color Green is the color of nature itself. It is nurturing and secure. Deep greens are lush and prestigious. Light green is minty and refreshing.
A subtle and often overlooked design principle is texture. Derived from the Latin word meaning “to weave,” texture arises from interwoven or layered parts.
Book Review: Finding Flow by Mihaly Csikszentmihalyi I’m intrigued by the idea of flow. I’m certain that I chose graphic design as a career because getting lost in my work brings me into the flow state. When I was a child, my father called me a macher, which is German for “maker.” I am still […]
Rhythm establishes consistency in your design. Repeating elements operate like the bass line in a good tune. Rhythm can create movement through a multi-page publication and help your viewer navigate.
You know how important balance is in life. Balance is also a fundamental design principle.
What if a movie had no climax? A news article had no headline? A song had no refrain?
One of the most basic design principles is unity. Unity brings diverse elements into a cohesive whole. The image above is unified by color and shape. Think of unity as getting every element to work together for a purpose. Red is the color of excitement, energy, action, and power. Circles are endless. A circle represents […]