Basic Color
“Color adds tremendous meaning to communication as it vitalizes the visual message, delivering an instantaneous impression.” —Leatrice Eiseman, Pantone Guide to Communicating with Color Green
Strategic Adjectives
When in the beginning stages of a design, I recommend using descriptive words before you settle on colors and imagery.
The Psychology of Color in Marketing and Branding
A friend sent me this link to the FastCo article about choosing color for logos. I am including the infographics here. The original article has
Color Selection
We know the importance of precision when selecting a color scheme for a brand or project. (See the earlier post Introduction to Color.) But how do
Advanced Color
“All colors are the friends of their neighbors and the lovers of their opposites.” —Marc Chagall Colors evoke emotions. Advanced use of color takes
Introduction to Color
With only a split-second glance, color can convey a memorable message. Color speaks to us by instantly evoking physiological reactions and cultural associations. Utilizing the