Spotlight on Saul Bass
![vertigo lettering by Saul Bass](https://studio2d.com/wp-content/uploads/2019/05/Saul-Bass-banner-1024x607.jpg)
A prolific and groundbreaking designer, Saul Bass designed posters for the film industry, including many Hitchcock films. His clients loved his kinetic hand-lettering so much that they asked him to create movie title sequences. His breakthrough approach turned a boring list of credits into a mini-film that set the emotional tone for the feature that […]
Spotlight on Paula Scher
![](https://studio2d.com/wp-content/uploads/2016/06/Bosotn-album-cover-e1465327920620.jpg)
Do you recognize this album cover? In Make It Bigger, Paula Scher describes the design process that she oversaw as art director at CBS Records. She thought the idea of a guitar-shaped spaceship was “idiotic.” After a lot of back and forth with the band, the product manager, and the illustrator, the hit album of […]
Spotlight on Massimo Vignelli
![](https://studio2d.com/wp-content/uploads/2015/12/MassimoVignelli.jpg)
A few years back I had the sublime pleasure of seeing Massimo Vignelli speak at a design conference. I snapped this photo with my phone when his definition of graphic design came up on the screen. Vignelli passed away this year, so it’s a good time to reflect on his career. You have seen his […]