Spotlight on Saul Bass
A prolific and groundbreaking designer, Saul Bass designed posters for the film industry, including many Hitchcock films. His clients loved his kinetic hand-lettering so much that they asked him to create movie title sequences. His breakthrough approach turned a boring list of credits into a mini-film that set the emotional tone for the feature that […]
Spotlight on Paula Scher
Do you recognize this album cover? In Make It Bigger, Paula Scher describes the design process that she oversaw as art director at CBS Records. She thought the idea of a guitar-shaped spaceship was “idiotic.” After a lot of back and forth with the band, the product manager, and the illustrator, the hit album of […]
Spotlight on Massimo Vignelli
A few years back I had the sublime pleasure of seeing Massimo Vignelli speak at a design conference. I snapped this photo with my phone when his definition of graphic design came up on the screen. Vignelli passed away this year, so it’s a good time to reflect on his career. You have seen his […]