Outlines, drop shadows, and gradients, oh my!
What makes a good logo? In my opinion, simplicity, appropriateness, and uniqueness. I drive around town and see many poorly designed logos. Some are too complex, some don’t reflect the business appropriately, and some are clichés.
Great Design Puts People First
Book Review: The Design of Everyday Things by Don Norman Have you ever been confused by a piece of technology? We know electronics can be complicated, but what about the shower in a hotel room? If you have failed to figure out how something works, you are not dumb. The fault is with the designer! […]
Design to the Rescue at LaGuardia
The restrooms got a major makeover at LaGuardia Airport, reports the Wall Street Journal: The design is getting a lot of attention. Instead of a countertop that typically is wet and dirty, trough-style sinks have an outer edge that slopes down toward the drain. There’s a shelf above for bags, but no countertop for puddles. […]
How Do You Choose a Restaurant?
I’m good at picking restaurants. Long before Yelp I used my own method of choosing a restaurant based on its typography. My husband and I don’t like chains, even though you can be assured of consistency. In our travels, we’d rather throw the dice on a one-of-a-kind restaurant. When I find good typography on the […]
Case Study: Selling More Chocolate
from the Wall Street Journal article by Elizabeth Holmes When Godiva wanted to get people to eat more chocolate, it had an 85-year brand history to overcome.