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How May I Help You?

I’m Gretchen, and I use design strategy to help businesses, nonprofits, and educational institutions establish best in class status.

I need a graphic designer.

Let’s Talk

I’m not sure if I need a graphic designer.

Tell Me More

I’d like a free brand critique to see if you can help my organization.


What is design strategy?

design: to to form or conceive in the mind for a definite purpose

strategy: a plan for obtaining a specific goal or result

A design strategist does more than make things look nice. Most graphic designers can do that. A design strategist starts with understanding your mission, your ideal audience, and your goals. Design strategy involves hours of research and years of experience.

Design driven businesses attract customers easily, engage authentically, build loyalty, and grow profitably.

What can design strategy do for me?

If your competitors are not using design strategy…

You can immediately establish your business or organization as best in class.

If your competitors are using design strategy…

You must position your organization strategically to maintain market share or to grow.


Expert design for publications of all sizes and lengths.


Logo design and branding for new and growing organizations.

Vivid Leaf logo

Web Design

Beautiful websites and user interfaces. My programming team will develop any customizations you can imagine.