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green is the color of nature itself

Basic Color

“Color adds tremendous meaning to communication as it vitalizes the visual message, delivering an instantaneous impression.”

—Leatrice Eiseman, Pantone Guide to Communicating with Color

Green is the color of nature itself. It is nurturing and secure. Deep greens are lush and prestigious. Light green is minty and refreshing.

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Stradjectives

Strategic Adjectives

When in the beginning stages of a design, I recommend using descriptive words before you settle on colors and imagery. READ MORE

Design tips for programmers: before and after

Design Tips for Programmers

The line between back-end and front-end programming is not always distinct. Many times programmers have to make design decisions on the fly. This guide is intended to help avoid the worst transgressions. As with all rules, there are exceptions—but leave those up to the professional designers.

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