The University of Illinois at Urbana-Champaign has been at the forefront of computing for decades. This logo and promotional package were designed in the early 21st century for the Universal Parallel Computing Research Center. The orange parallel lines fade into infinity as they approach the name of the center, set in a typeface that itself has strong parallel lines.
As you can see in the photos, a subtle varnish drives home the theme of parallelism. A die cut adds emphasis to the Illinois mark. Today, parallel computing is pervasive, thanks in part to research done at the University of Illinois.
November 7, 2008
Branding, Brochures, Logos