The symbol for the National Institute for the Teaching of Psychology, an annual conference, has always been a flame. The board requested a visual identity update to appeal to younger teachers. The look had to be modern, passionate, and dynamic. Transparent flames show the community and interaction of participants. A lower case acronym is informal and approachable, with all caps underneath as the traditional spelled out name.
The brochure folds out to a poster than can be displayed on a bulletin board.
January 15, 2015
Branding, Brochures, Logos, Posters