All My Money: Change for the Better is a financial management curriculum. It uses a hands-on, experiential approach geared toward persons with limited resources.
Studio 2D developed the logo, the Cash Cat character, and the brand style guide. We went on to design and illustrate the entire curriculum and all the playing pieces.
The box is intended for the trainer and contains the handbook, play money, cards, and other goodies needed for all 8 lessons. Cash Cat and his friends appear throughout the lessons to add some levity.
November 21, 2016
Branding, Illustration, Package Design