“Fun and happy” is what the organizers of the Illinois River Conference asked for. We designed a poster, brochure, conference program, signs, and web graphics with this bright, playful theme.
The world’s longest running musical played at Parkland College’s new second stage. This Bah Humbug production needed promotional material with impact to get people motivated to see a familiar play in a new venue. The Fantasticks sold out every night of its run. Marketing pieces created by Studio 2D featured a custom illustration of the lead character.
The symbol for the National Institute for the Teaching of Psychology, an annual conference, has always been a flame. The board requested a visual identity update to appeal to younger teachers. The look had to be modern, passionate, and dynamic. Transparent flames show the community and interaction of participants. A lower case acronym is informal and approachable, with all caps underneath as the traditional spelled out name.
The brochure folds out to a poster than can be displayed on a bulletin board.
In October of 2o12, the University of Illinois celebrated the 50th anniversary of Nick Holonyak’s invention of the LED.
On October 9, 1962, Illinois alumnus Nick Holonyak Jr. demonstrated the first practical, visible spectrum light-emitting diode (LED) at the GE Advanced Semiconductor Laboratory in Syracuse, New York. His design is the prototype for all high-brightness LEDs made today. Through improvements in crystal manufacturing techniques, researchers—many of whom studied with Holonyak at Illinois—have developed bright-light LEDs in every color, including white. Today, LEDs are everywhere. In 1963, John Bardeen invited his former graduate student to join the faculty at Illinois.
The celebration and symposium required a logo, invitation, website, program, banners, and many other pieces. The original LED light was red, which is why the logo uses a red bulb.