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logo design

Emma Crawford Coffin Race App

When we were new residents of Manitou Springs, we were excited about all the weird and wonderful festivals that happen throughout the year. The Emma Crawford Coffin Race is one of them. About 60–70 teams race down Manitou Avenue in heats of two. Costumes and creative coffins are more important than speed at this race. As spectators, we had a hard time following the proceedings. Both sides of the street are so crowded you can barely move. The announcers are inaudible unless you are near the judges’ stand.

Discussing the festivities in the next few days, most people we talked to thought an app was a good idea. To be able to see race results in real time, find out a little about each team, and feel less clueless would be enthusiastically received. So Studio 2D and the 2wav team set to work. By the following October we had a working app, and anyone who wanted to follow along, could. We had about 1000 unique users that day.

In the next years we made some upgrades, and we will continue to support this app. Advertising and promotion opportunities have been discussed.

Studio 2D designed the logo, branding, user interface, and marketing materials.

package design

All My Money Curriculum

All My Money: Change for the Better is a financial management curriculum. It uses a hands-on, experiential approach geared toward persons with limited resources. READ MORE

presentation folder design

Office of Corporate Relations Intro Package

Collaboration between higher education and business can be productive for all involved. The University of Illinois’ Office of Corporate Relations is the first stop for companies who are considering teaming up with the state’s largest research institution. The folder holds a brochure, business card, and other papers specific to each partnership. Die cuts reveal the Illinois logo and school colors, while adding extra dimension to the package. This combo was designed to impress—U of I is known for excellence and innovation.

conference promotion design

Illinois River Conference

“Fun and happy” is what the organizers of the Illinois River Conference asked for. We designed a poster, brochure, conference program, signs, and web graphics with this bright, playful theme.

logo design

Illinois Mediation Services

Bianca Green was an experienced litigator and partner in a law firm when she decided to start her own mediation business. She wanted to shake up the adversarial approach to contract and divorce disputes. Bianca told me that her logo, website, and introduction material should look like a bold, fresh statement in the traditional world of law firms.

Her logo represents anger and conflict, gently turned around, so that parties can go on with their lives. Green happens to be her last name AND her favorite color.

(Bianca has taken the position of lead counsel for SURS and has closed her mediation business.)

logo design

NITOP Logo Redesign

The symbol for the National Institute for the Teaching of Psychology, an annual conference, has always been a flame. The board requested a visual identity update to appeal to younger teachers. The look had to be modern, passionate, and dynamic. Transparent flames show the community and interaction of participants. A lower case acronym is informal and approachable, with all caps underneath as the traditional spelled out name.

The brochure folds out to a poster than can be displayed on a bulletin board.

brand design

Elemental Solutions

Elemental Solutions offers experience and expertise in water treatment to save customers money and be more environmentally friendly. The business is service oriented, and all the marketing material is focused on what Elemental Solutions can do for the customer. They came to me with a nicely designed logo, and not much else. Studio 2D designed an identity that says clean technology, with knowledgeable and dependable service. The response has been extremely positive. Though a newer business in the field, Elemental Solutions has the presence of a major player. (Which they have since become!)

logo design

LED 50 Years

In October of 2o12, the University of Illinois celebrated the 50th anniversary of Nick Holonyak’s invention of the LED.

On October 9, 1962, Illinois alumnus Nick Holonyak Jr. demonstrated the first practical, visible spectrum light-emitting diode (LED) at the GE Advanced Semiconductor Laboratory in Syracuse, New York. His design is the prototype for all high-brightness LEDs made today. Through improvements in crystal manufacturing techniques, researchers—many of whom studied with Holonyak at Illinois—have developed bright-light LEDs in every color, including white. Today, LEDs are everywhere. In 1963, John Bardeen invited his former graduate student to join the faculty at Illinois.

The celebration and symposium required a logo, invitation, website, program, banners, and many other pieces. The original LED light was red, which is why the logo uses a red bulb.

brand design

UPCRC Illinois

The University of Illinois at Urbana-Champaign has been at the forefront of computing for decades. This logo and promotional package were designed in the early 21st century for the Universal Parallel Computing Research Center. The orange parallel lines fade into infinity as they approach the name of the center, set in a typeface that itself has strong parallel lines.

As you can see in the photos, a subtle varnish drives home the theme of parallelism. A die cut adds emphasis to the Illinois mark. Today, parallel computing is pervasive, thanks in part to research done at the University of Illinois.

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