One of the most basic design principles is unity. Unity brings diverse elements into a cohesive whole. The image above is unified by color and shape. Think of unity as getting every element to work together for a purpose.
Red is the color of excitement, energy, action, and power. Circles are endless. A circle represents the whole person, planet, idea, or universe. How would you interpret the message of this composition?
Every message you send can be made stronger and more effective with design basics such as these. Choosing the right colors, symbols, and words creates clear, authentic communication that puts you ahead of the pack.
One fundamental design principle is hierarchy. A design should have one dominant feature. One thing that catches the attention of your audience. Subordinate to that can be one or two or several supporting concepts. If they’re still looking, the next level is to add details. You might have additional levels in your hierarchy. At the lowest level is the fine print that has to be there—but you don’t care if it gets read.READ MORE