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Design in the World

Outlines, drop shadows, and gradients, oh my!

What makes a good logo? In my opinion, simplicity, appropriateness, and uniqueness. I drive around town and see many poorly designed logos. Some are too complex, some don’t reflect the business appropriately, and some are clichés.READ MORE

Great Design Puts People First

Book Review: The Design of Everyday Things by Don Norman

Have you ever been confused by a piece of technology? We know electronics can be complicated, but what about the shower in a hotel room? If you have failed to figure out how something works, you are not dumb. The fault is with the designer! Don Norman is an advocate of user-centered design and has lent his expertise to Apple Computer, Hewlett-Packard, Motorola, and others. His book The Design of Everyday Things is a classic, and a comprehensive introduction to design thinking.READ MORE

How Do You Choose a Restaurant?

I’m good at picking restaurants. Long before Yelp I used my own method of choosing a restaurant based on its typography. My husband and I don’t like chains, even though you can be assured of consistency. In our travels, we’d rather throw the dice on a one-of-a-kind restaurant. When I find good typography on the outside, I always find good food on the inside. I’m sure that’s because the same attention to detail permeates the entire business.READ MORE

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