Do you recognize this album cover? In Make It Bigger, Paula Scher describes the design process that she oversaw as art director at CBS Records. She thought the idea of a guitar-shaped spaceship was “idiotic.” After a lot of back and forth with the band, the product manager, and the illustrator, the hit album of 1976 was released with this cover.
Scher’s book tells the story of her career as one of the most well-known designers of our time. She candidly describes how politics, personalities, whims, and luck affect the design that is ultimately produced.READ MORE